- June 22, 2014
E-Tailing System for the Samsung Argentina Corporate website
Brands are not always able to sell directly to their clients. In fact, many of them only offer their products through certain channels, or resellers.
How can a brand, then, capitalize its corporate website’s allure in order to convert more information-seeking searches into a higher number of potential sales? Simple, using an e-taling (electronic retailing) system.
An e-tailing system developed for Samsung Argentina by Elyptics enables users who wish to purchase a product featured on the website to access all the retail channels who have that particular item currently available just by clicking a button. The system will forward them directly to the selected channel’s e-comerce service, where the purchase can be completed in a quick, easy and simple transaction.
A back end enables the coordination every channel’s and the manufacturing company’s product codes and automatically updates the stocks and arrival of new products daily.