- October 29, 2009
Rock, Paper, Scissors
The campaign’s main goal was to generate traffic in the corporate site, adding a viral component, and, simultaneously, to increase the online marketing-oriented prospect data base.
Elyptics’ strategy was the creation of what we called “First Rock, Paper, Scissors SAMSUNG Championship”.
For this, we developed an advergame in which users, after registering, had to compete with a series of virtual characters and gain points.
The finalists, consisting of the best ranked players, played against each other to try to win the prize, important Samsung products.
The game ended having almost 53.000 players registered, increasing the site’s visits a 37% and increasing the company’s in-house data base.
It was chosen for the “Best Practice of the Month” internal award by the Samsung HQ, among all the marketing activities in Latin America.
- Online promo
- Advergame
- 2009