- May 23, 2014
Samsung Smart Signage – Integrated Marketing
In marketing B2B actions, media integration is usually a recommended strategy to ensure that the correct message reaches the intended receiver, as well as to seize that opportunity to create a possible sales situation.
In this particular campaign, intended for Samsung’s new line of digital signage (Smart Signage) for specific areas of retail, Elyptics used various media including e-mail marketing, digital brochures, traditional mail and inbound / outbound telemarketing to ensure meetings between the potential client and the channel’s sales agents, who were in charge of closing deals.
The integrated use of these different media allowed us to reach the established objectives and even to surpass the results which are usually expected for these types of strategy.
- Direct Mail