SEO + GEO · Generative Engine Optimization

Visibility in search engines and AI platforms.

People no longer search only for a list of links. They also ask questions, compare alternatives and receive answers and recommendations directly from artificial intelligence platforms.

We work so your company’s information can be found, understood and used in this new landscape.

The landscape has changed

Searching is no longer only about finding links.

Before

Traditional search
Results and links.

Now

Search engines + AI platforms
Results, answers, comparisons and recommendations.

Information has to be clear, structured, relevant and trustworthy to be found and interpreted by these new systems.

Our approach

From available information to visibility.

  1. Information and content
  2. Structure and data
  3. Indexing and interpretation
  4. Visibility in search engines and AI platforms

We bring together technical SEO, information architecture, content, structured data and indexing to improve visibility opportunities in search engines and AI platforms.

We structure

We organize the information architecture, the content and, where relevant, the structured data so it can be interpreted.

We optimize

We work on technical SEO, pages and content to improve ranking and indexing opportunities.

We broaden visibility

We aim to increase visibility for relevant queries and in AI-generated answers.

We measure and improve

We analyze results to spot new opportunities.

Who is it for?

Especially relevant for companies with:

Large catalogs

Products, services or high volumes of content.

Dynamic information

Prices, stock, availability or other data that changes frequently.

Search potential

Many possible combinations of products, attributes, codes and intents.

A need for greater visibility

In traditional search engines and in the new AI platforms.

ProductBrand / varietyEAN / codePrice / purchaseGenericIntended use

Success story · SEO + GEO

BuscaVinos: from structured data to multichannel visibility.

BuscaVinos.com.ar brings together a large volume of dynamic information about products, prices, retailers and promotions. We worked with that data to turn it into opportunities for visibility in search engines and AI platforms.

+1,156%DAILY ORGANIC CLICKS18 → 226 clicks per day
+549%DAILY IMPRESSIONS1,936 → 12,567 per day
+93%DAILY CTR0.93% → 1.80%
12 → 8AVERAGE POSITIONFrom the second to the first page

Source: Google Search Console. Comparison 26/04/2026 vs. 18/07/2026. Average position: change over the last year.

Google understands the products

831valid product snippets
0invalid items or items with errors
90 dayswith no issues detected

Multichannel visibility

Presence in Google Shopping and visibility in answers from artificial intelligence platforms.

Google ShoppingChatGPTGeminiPerplexityCopilot

Diversity of searches

ProductBrand / varietyEAN / codePrice / purchaseGenericIntended use

How the strategy works

The information that already existed became pages and structures designed to address many more search intents.

Structured dataIndexable pagesOrganic presenceMultichannel visibility

Frequently asked questions

SEO and GEO, in practical terms.

What is GEO, or Generative Engine Optimization?

GEO is the practice of making a company’s information findable, understandable and usable by artificial intelligence platforms when they answer questions. People no longer search only for a list of links: they also ask questions, compare alternatives and receive answers and recommendations directly from those platforms.

How is it different from traditional SEO?

Traditional search returns results and links. Today’s search engines and AI platforms also return answers, comparisons and recommendations. That is why simply publishing information is no longer enough: it has to be clear, structured, relevant and trustworthy for a model to interpret it.

Which companies benefit most from it?

Above all, companies with large catalogs, with dynamic information such as prices, stock or availability, with many possible combinations of products, attributes, codes and search intents, and with a need to broaden visibility both in traditional search engines and in the new AI platforms.

What does Elyptics’ SEO + GEO work include?

We structure the information architecture, the content and, where relevant, the structured data. We optimize technical SEO, pages and content to improve ranking and indexing opportunities. We increase visibility for relevant queries and in answers generated by AI platforms. And we measure results to spot new opportunities.

What results can it deliver?

It depends on each case. The site’s starting point, the size and dynamics of the catalog, the competition in each category and how consistently the work is done all matter, so we do not promise a guaranteed number. What we always aim for is sustained growth in visibility, organic traffic and quality of visits, with the measurement needed to know what is working and where the next opportunities are. As a reference for what is achievable: on BuscaVinos.com.ar daily organic clicks went from 18 to 226 and the average position from 12 to 8, from the second to the first page, between April and July 2026 according to Google Search Console. That is one specific case, with its own starting conditions, not a forecast of the results another site will achieve.

Contact

Let’s talk.

Does your company hold information that could be generating more visibility?