What is GEO, or Generative Engine Optimization?
GEO is the practice of making a company’s information findable, understandable and usable by artificial intelligence platforms when they answer questions. People no longer search only for a list of links: they also ask questions, compare alternatives and receive answers and recommendations directly from those platforms.
How is it different from traditional SEO?
Traditional search returns results and links. Today’s search engines and AI platforms also return answers, comparisons and recommendations. That is why simply publishing information is no longer enough: it has to be clear, structured, relevant and trustworthy for a model to interpret it.
Which companies benefit most from it?
Above all, companies with large catalogs, with dynamic information such as prices, stock or availability, with many possible combinations of products, attributes, codes and search intents, and with a need to broaden visibility both in traditional search engines and in the new AI platforms.
What does Elyptics’ SEO + GEO work include?
We structure the information architecture, the content and, where relevant, the structured data. We optimize technical SEO, pages and content to improve ranking and indexing opportunities. We increase visibility for relevant queries and in answers generated by AI platforms. And we measure results to spot new opportunities.
What results can it deliver?
It depends on each case. The site’s starting point, the size and dynamics of the catalog, the competition in each category and how consistently the work is done all matter, so we do not promise a guaranteed number. What we always aim for is sustained growth in visibility, organic traffic and quality of visits, with the measurement needed to know what is working and where the next opportunities are. As a reference for what is achievable: on BuscaVinos.com.ar daily organic clicks went from 18 to 226 and the average position from 12 to 8, from the second to the first page, between April and July 2026 according to Google Search Console. That is one specific case, with its own starting conditions, not a forecast of the results another site will achieve.